Understand the World of Retail and application of Advanced Data Mining and Predictive Analytics in the Retail Industry. Understand the nuts and bolts of Quantitative Marketing, with special focus on RFM (Recency, Frequency, Monetary) Analysis, Churn Modeling, Shopper Analytics (Market Basket/Association Analysis), Segmentation, Propensity Scoring Models- Prospective Buyer Models, Best Customer Analysis, Campaign Response Modeling, Cross Sell Modeling and much more.
The course will cover a general understanding of the Retail Industry, with each of the above topics taught hands on with business cases with relevant data. Special Mention: We are going to teach you specifically the Application of Analytics/Data Mining in the Retail Industry . So a background in Retail will be helpful but is not mandatory. The course will be taught using a combination of tools-SAS and R.
We offer 3 variants in this category:
1. Retail Analytics
2. Advanced Data Mining (with SAS/R) + Retail Analytics
3. Tools (SAS/R Programming) + Advanced Data Mining (with SAS/R) + Retail Analytics
Online Availability for overseas students-Yes.
Courses on Marketing ROMI (Return on Marketing Investment-Marketing Mix Modeling) and Price Elasticity Also available
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